Most hotels are here
Sell on OTAs
What to do
Most hotels already list on Booking.com, Expedia, Agoda and similar platforms. Keep selling there — it is how guests find you first.
Why it matters
OTAs win discovery. About 26% of travellers start hotel research on Booking.com. Independents often get 60%+ of online bookings from OTAs. That is the demand engine you already have.
Current market
Typical commission is 15–25%. In Europe, OTAs take ~29.9% of hotel bookings; Booking Holdings + Expedia control ~85% of that OTA slice. This is where almost every independent hotel starts.
You are here: already selling on OTAs. Hotel Portal does not replace this step — it helps you keep inventory in sync and move the next stay off the OTA.